Sunday, July 11, 2010

Lesson 3: Methods of Creative Thinking


This is the mind map about myself. I am Son Yang Fook from Multimedia University Cyberjaya Campus. I am currently taking Bachelor in Multimedia (Hons) Media Innovation courses. I was born in Ipoh. I am 19 years old.
Currently I had learned Adobe Photoshop, Adobe Illustrator, Adobe Flash, 3D Max and Adobe Dreamweaver.

Stereotype
Stereotype are commonly seen in media presentation. It usually labels one group or community to a specific characteristic. Most of the stereotype are negative. In other word, criticize the whole group or community. Therefore, the whole world will label that community because of the stereotype media.

Stereotype media can label a community to a positive (eg. tall men are good in basketball) or negative (eg. female drivers are bad drivers) characteristic. It creates an identity to a community. Stereotypes ignore the uniqueness of individuals by painting all members of a group with the same brush.
"In literature and art, stereotypes are clichéd or predictable characters or situations. Throughout history, storytellers have drawn from stereotypical characters and situations, in order to connect the audience with new tales immediately." quote from Wikipedia.

In order to connect with the audience, most of the storytellers characterize the character according to the history or the implant of characteristic about the certain community. Therefore, the judgement about the community will be deeper and deeper.

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